Performance against benchmark
Rolling 30 days and previous calendar month
Newsletter report
CMM email performance compared with current consulting newsletter benchmarks, plus the latest newsletter-source subscriber sample.
Subscriber momentum
New subscribers in each rolling window versus the same window before it
Recent newsletter sends
Safe CMM campaign fields only
| Campaign | Type | Date | Sent | Open | Click | CTOR | Unsub | Bounce |
|---|
Where subscribers came from
Last 200 newsletter-source contacts
What this says
Generated from the loaded metrics
Refresh health
Latest five runs
| Status | Started | Completed | Campaign rows | Subscriber sample |
|---|
Interpretation notes
Known limits, not missing work
- Campaign date uses the CMM campaign created timestamp available through the email campaign endpoint.
- Rolling 30 days means the latest 30 calendar days at refresh time. Previous month is the last full calendar month.
- Open rate and click rate use delivered email as the denominator. Some benchmark providers use sent, so comparisons are directional.
- Click-to-open rate is compared with MailerLite all-campaign CTOR because their consulting CTOR split is not published in the same benchmark table.
- Bounce rate combines hard and soft failure counts from CMM. The ActiveCampaign benchmark uses consulting bounce rate, but hard-vs-combined treatment is not confirmed.
- The subscriber source view defaults to the last 30 days and can be filtered by custom date range within the latest refreshed newsletter/source-filtered contact sample.