Short-form metrics

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Short-form stats

Short-form metrics

YouTube Shorts and Instagram, tracked separately. Each platform reports what its own source measures.

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Platforms

Metrics are not comparable across platforms, so no combined total is shown

YouTube Shorts by channel

Views and watch time from YouTube Analytics
Channel Videos Views Time on brand Email subscriptions Website clicks Booked calls

Short-form vs long-form

What each surface actually returns
Surface Videos Views Time on brand Minutes per video Email subscriptions

Top Shorts

Ranked by views in the latest snapshot
Video Channel Views Time on brand Subs gained Email subscriptions Website clicks Booked calls

Instagram

Account-wide native results. Full detail in the creator report.

Source coverage

Where each platform's numbers come from, and what is still missing