YouTube metrics

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YouTube stats

YouTube metrics

Dominic Monkhouse, Scale to Win and Curious Leadership, tracked separately.

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Momentum

Minutes watched first, views as reach context

Channels

Separate Nalu and pre-Nalu reads
Channel Videos Views Time on brand Subs gained

Surfaces

Long-form and Shorts split
Channel Surface Videos Views Time on brand Email subscriptions From tools Direct newsletter

Weekly trend

Stored snapshot trend view

Videos

All tracked videos
Video Channel Surface Views Time on brand CTR Email subscriptions From tools Direct newsletter

Metric coverage

Geri email metrics and current source state